Television continues to be the single largest source of video consumption. Though screen sizes have changed, and people create, post, stream and consume content on different platforms, the number of households with television sets around the world continues to rise. The interaction between emerging and traditional forms of broadcast creates a great opportunity to raise awareness about the important issues facing our communities and our planet.
In the 21st century, what is the purpose of a TV? It's not just a one-way channel for broadcast and cable content anymore. Modern televisions offer a wide range of multimedia and interactive content, such as streaming videos, music, and internet browsing.
Linear TV vs Streaming
Despite the shift in audiovisual content consumption to different platforms and the constantly evolving technology, TV remains an important communication tool. The biggest divide, however, has been in how we receive these images. Traditional over-the-air TV channels, a form of broadcasting transmitted via radio waves to antennas in our homes, appear to be in slow decline in favor of streaming companies whose TV signal is received through bandwidth internet connections.
It remains to be seen whether the decline of traditional television will increase as the years go by, or whether the two formats will co-exist and compete for viewers' attention in parallel.
